TikTok has taken the internet by storm with the social media platform boasting of one of the biggest active users worldwide. With over 800 million active users, TikTok is the perfect platform to run a business campaign. With the exponential growth of TikTok users, numerous businesses have utilized TikTok marketing and the influencer marketing that comes with it to acquire more customers.
As one of the newest social media platforms, TikTok’s user base is growing at a rapid pace and it’s becoming evident that it’s a great opportunity for businesses to reach a wider worldwide audience.
Why use TikTok marketing?
Social media has allowed businesses to reach out to a wider audience with ease as well as analyze the right market. TikTok is a brand new social network with the fastest growing base of users. It’s mostly popular among teens for its unique option where users can upload short 60 second videos.
The audience on the network is diverse. Furthermore, the presence of artists on TikTok brings about new movements and challenges that get viral quickly. This trend is important when it comes to promoting a business.
How TikTok can help business grow
The trends on TikTok can quickly become an overnight craze. The engagement rate on the platform is massive enough for businesses to literally sell out from a single post- that’s how powerful TikTok is. With the right kind of content like useful video uploads, businesses can raise brand awareness and increase exposure.
Another excellent method is video challenges. These challenges allow a business to gain popularity fast. TikTok users generally use these video challenges to keep up with the current trends and marketers can use it to capture audience attention.
The benefits of TikTok that can help businesses grow
- TikTok has a huge, growing audience base to target
In a short span of time, TikTok has gained immense popularity and has become one of the most downloaded apps. With over two billion downloads, TikTok has over one billion monthly active users, while some reports state 500 million monthly users.
TikTok’s main demographic of users are teens and young adults, but the number of users and the rate at which its popularity is growing means that TikTok can provide access to an even bigger and more diverse audience. Additionally, TikTok is easier than other channels to create video content that goes viral and reaches a massive audience.
- Local creators
TikTok has numerous popular creators who are from small towns and cities. With over 10,000 followers, these creators act as micro influencers on the platform. Local creators are very popular within their localities and well known by their followers. So, for small businesses and Sri Lankan businesses who want to target specific locations, these local creators are the best choice to collaborate with through influencer marketing.
- Excellent user engagement
Thanks to TikTok’s unique delivery algorithms, it’s easy to get good engagement on your videos without much effort. Your TikTok video can go viral even if your account is new and you have zero followers. The majority of users check the app multiple times a day and that means even better user engagement.
- Your very own branded marketing channel
As with YouTube, businesses can create their own branded marketing channel on TikTok. You can get your channel verified by TikTok and then use it to create insightful and quality branded videos. Using your channel you can publish your short marketing video and promote your brand using TikTok brand partnerships.
- Easily connect with your audience
With TikTok, it’s fairly straightforward to promote your business to reach an audience. A hashtag challenge is one of the best ways to get attention on TikTok. You can choose an idea or a theme and then encourage users to create or recreate ideas using the hashtag you have come up with or you can take part in the many hashtag challenges. Doing so is an excellent way of increasing interactions with your business and encouraging engagement with users.
- Advantage of TikTok ads
TikTok recently launched its own advertising platform – TikTok Ads- where businesses can now advertise on their app similar to other social media apps. TikTok Ads are new so only a small number of businesses and brands are currently using it. This means less competition and it gives you the opportunity to get more reach and engagement on your ads. Right now, TikTok Ads is the best platform for any new product launch.
In the end, your marketing efforts should be centered around where your customers are. TikTok is a fast-growing platform that has a promising future for businesses who want to attract their audience, increase their brand’s visibility, and increase revenue.
